Healthcare content · campaigns · websites

The pulse behind healthcare brands.

Vital Gradient is a specialist studio for clinics, hospitals, and health brands — turning the service a patient needs into the brand they choose. Compliance-aware, across the US, UK, Gulf & Australia.

Reviewed againstFTC · ASA · GMC · DHA · TGA
Built forClinics · hospitals · med-spas · health brands
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What we believe
Design solves a need. A great team turns that need into a want. For healthcare brands, that's the difference between a service patients simply require — and a brand they actively choose.
Ajay Krishnan R — Founder, Vital Gradient
What we do

Three services, one standard of care.

Every engagement runs on claims-aware copywriting and a calendar planned a month out — whether you need one steady presence or continuous, multi-platform campaigns.

S/01

Social media

Content strategy, design, and day-to-day management tuned to healthcare compliance and patient trust — including personal branding for the practitioners patients actually follow.

CalendarReels + staticPractitioner branding
S/02

Campaigns

Patient-acquisition and awareness campaigns across Meta, Google, and LinkedIn — built around each market's ad regulations, with reporting a clinical director can read in a minute.

Meta & GoogleLead-genPlain-language reports
S/03

Websites

Fast, accessible, conversion-focused websites and booking-ready patient portals — the digital front door that turns a paid click into a confirmed appointment.

Design + buildBooking portalsLanding pages
Markets we serve

Four regulated markets. One team that already knows the rules.

USA
HIPAA-aware

Messaging that respects patient-privacy expectations and FTC advertising standards.

UK
GMC / ASA

Copy cleared against ASA health-claims guidance and GMC guidance for doctors.

Gulf
DHA / MOH

Campaigns aligned to Dubai Health Authority and Ministry of Health advertising rules.

Australia
TGA-conscious

Therapeutic-goods-conscious ads that keep claims inside the lines from day one.

Selected work

Campaigns with a clean chart.

A snapshot of the work we run. Figures are representative of typical engagements — every account starts from its own baseline and its own regulatory constraints.

Multi-specialty clinic · UK
W/01

From quiet to a full calendar

Social management · GMC / ASA review

Rebuilt a dormant Instagram into a monthly rhythm of practitioner-led content — every post cleared against ASA health-claims guidance before it published.

Engagement rate
0%More profile visits
0%Compliance pass
Dental group · Gulf
W/02

Booked out on paid social

Lead-gen campaign · DHA aligned

A patient-acquisition campaign across Meta and Google, structured around DHA advertising rules, with a booking-ready landing page built to convert the click.

0%Lower cost per lead
Booking rate
0Markets served
Med-spa · USA
W/03

A brand patients choose

Brand + website · HIPAA-aware

A full visual refresh and a conversion-focused site with HIPAA-aware messaging — turning a services list into a brand with a waitlist.

0%More web enquiries
Return visitors
0Design to launch
Hospital group · Australia
W/04

Continuous, always on

Full management · TGA-conscious

Ongoing content and campaign management across every major platform, with full regulatory review on every published piece and priority turnaround for urgent campaigns.

0Platforms managed
0Assets per month
0Urgent turnaround
0
Regulated markets — US, UK, Gulf & Australia
0%
Content reviewed for claims before it publishes
0+
Assets shipped per month at full coverage
0
Specialist team — healthcare is all we do
How we work

A steady rhythm, from first audit to monthly readout.

Month one sets the foundation; every month after runs the same loop. You always know what's shipping, why, and how it performed.

01 · Audit

Audit

A brand audit of where you are today — channels, claims exposure, and the gap between the service you offer and the brand patients see.

02 · Strategy

Strategy

Content pillars, a message map, and a calendar built around your key services and the ad rules of every market you're in.

03 · Produce

Produce

Design, copy, and campaigns — every asset cleared through regulatory review before it goes near publish.

04 · Report

Report

A plain-language readout each month: what changed, what it means, and what we're adjusting next. Then the loop runs again.

Packages

Three levels of coverage.

Every package includes claims-aware copywriting. Pricing is indicative — a final quote follows a short discovery call.

Starter

Vitals

$600 – $1,000per month, USD

Independent practitioners and small clinics establishing a consistent online presence.

Readout
  • 8–10 posts / month — static + short-form mix
  • Monthly content calendar tied to your key messages
  • 1 primary platform managed
  • 1 revision round per post
  • Compliance-aware copywriting for your region
Start here →
Premium

Continuous

$3,000 – $6,000+per month, USD

Hospitals, multi-location practices, and healthcare brands running continuous campaigns.

Readout
  • Full content & campaign management, all platforms
  • On-site or coordinated video for reels & education
  • Website / landing page support for campaigns
  • Dedicated account management, faster turnaround
  • Advanced paid media strategy & optimization
  • Full regulatory review on every published piece
Talk to us →

Ad spend billed separately · One-time onboarding of $150–$400 in month one · Photoshoots, video & site builds quoted per project.

Chart notes

— the fine print, in plain language
Ad spendAdvertising spend is billed separately from the management fee, set by your campaign goals.
OnboardingA one-time $150–$400 fee in month one covers a brand audit, content pillars, and strategy docs.
Add-onsPhotoshoots, dedicated video, seasonal campaigns, and website builds are quoted separately.
Regulatory reviewAll content is checked against your country's advertising and health-claims guidelines before it publishes.
Start a project

Let's put your practice's pulse on the record.

A short discovery call is all it takes to scope your package and confirm a final quote.

Founder Ajay Krishnan R · Chennai, India — working across US / UK / Gulf / Australia time zones